The smooth fibers of TENCEL are softer than silk and cooler than linen, offering a great complement to Merino wool’s natural temperature regulation and technical performance. TENCEL is made from renewable wood pulp harvested from sustainable forest plantations in an award-winning ecological, "closed loop" process.

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Merino + TENCEL

Merino + TENCEL is a super soft, eco-friendly blend found in our Natural Collection. Composed of natural material, TENCEL fibers are biodegradable and compostable and can fully revert back to nature.

Fabric You Can Feel Good About

TENCEL products are developed with minimum adverse environmental impact, minimum waste generation, and with the most efficient use of water, energy and other resources. Both Merino and TENCEL are more absorbent than cotton and have antimicrobial properties that resist odor.

Softer Than Silk, Cooler Than Linen

Extreme comfort meets unparalleled performance in our products made with Merino wool blended with eco-friendly TENCEL™.


We let our reviews speak for themselves.

"I have finally found my new favorite t shirt! The Tencel tee is by far the softest fabric I've ever felt on my skin and it feels ooooh so good! 10/10 recommend this as your daily driver!"

Keifer D

Natural TENCEL Tee

"This is my second Jovi tank. Love the color and length."

Sandra D

Jovi TENCEL Tank

"These joggers are pretty dreamy, and I will absolutely be buying the other color. They're silky smooth, not itchy at all."

Shannon V

Natural TENCEL Joggers

"I love the women's Natural Pullover Hoodie! So soft and comfy! Was perfect for a hike in the low 50's with just a shirt underneath! I love the sleeve and the thumb cuffs... long enough to really keep your hand warm!! Great purchase!"

Betty K

Natural TENCEL Pullover Hoodier